Long John - Daily Magazine About Denim & Authentic Products
hnst
Brands, Jeans

HNST Studio Unveils New Branding With The Launch Of Its New Collection And Website

by Wouter Munnichs No Comments
A Fresh Rebranding For HNST Studio The sustainable denim brand HNST Studio comes with a fresh rebranding with the launch...  Read More
Reading time: 2 min
bluesign
Events, Fairs, Inspiration

bluesign® Will Participate For The First Time At The Kingpins Show In Amsterdam

by Wouter Munnichs No Comments
bluesign® Offers The Best-in-Class Suite Of Sustainable Services, Also In Denim The Swiss bluesign® company will participate for the first...  Read More
Reading time: 2 min
ian berry levi's
Art, Brands, Inspiration

Ian Berry’s Giant Denim Mural For 150 Years Of Levi’s 501®

by Wouter Munnichs No Comments
Ian Berry's Largest Piece Ever Made As we know it is the 150th anniversary of the 501® and to help to...  Read More
Reading time: 5 min
levis
Brands, History

Levi’s Celebrates 150 years Of 501®: 10 Key Moments In The History Of This Denim Icon

by Wouter Munnichs No Comments
Levi’s Celebrates 150 Years Of 501® This year, one of the key pioneers of denim, Levi’s celebrates 150 years of...  Read More
Reading time: 8 min
lee 101
Brands, Collab

Head Face For The New Lee 101 By Lee Jeans Spring Summer ’23 Collection

by Wouter Munnichs 1 Comment
The Lee 101 x Long John Collaboration Last Fall Winter '22 collection I was proudly the head face of the...  Read More
Reading time: 2 min
wouter munnichs
Interview

Interview In Dutch Newspapers About Levi’s’ Celebration Year

by Wouter Munnichs No Comments
The 150 Years Celebration This year, Levi's celebrates its 150th anniversary since it patented the legendary rivet (more about the...  Read More
Reading time: 1 min
devil-dog
Brands, Jeans

American DEVIL-DOG® Dungarees Celebrates Its 75th Anniversary Launching A Special Selvedge Jeans

by Wouter Munnichs No Comments
A Special Limited Edition Selvedge Jeans This year marks the 75th anniversary of the American DEVIL-DOG® Dungarees denim brand. To celebrate...  Read More
Reading time: 3 min
naveena denim mills
Brands, Inspiration

Naveena Denim Mills Collaborates With The Lycra Company X J Cameron Studio X Chantugue

by Wouter Munnichs No Comments
Future-Fit Sustainable Denim Development Naveena Denim Mills partners with The Lycra Company, J Cameron Studio, and Chantugue on an exciting...  Read More
Reading time: 3 min
denim training
Denim Training, Inspiration

5 Reasons Why You Need Skilled Denim Store Staff

by Wouter Munnichs No Comments
5 Reasons Why You Need Skilled Staff In Your Store Running a denim store is not always easy these days,...  Read More
Reading time: 6 min
lee cooper
Brands, Jeans

Lee Cooper Launched The Cooper Collection In Thailand

by Wouter Munnichs No Comments
A New Premium Denim Collection The British denim brand Lee Cooper launched its premium denim collection The Cooper Collection in...  Read More
Reading time: 1 min
levi's gold tab
Brands

Levi’s Introduces The New Gold Tab Collection For Fall 2022

by Wouter Munnichs No Comments
Inspired By The Beauty Of Northern Californians Levi's introduces their new Gold Tab collection that is inspired by the beauty...  Read More
Reading time: 1 min
mud jeans
Inspiration

Recycling in Denim: How We Could Minimize The Impact Of Farming

by Sina Steidinger No Comments
Sustainability In Denim Even the average jeans customer knows already that denim belongs to the bad guys concerning sustainable issues....  Read More
Reading time: 3 min
jason denham
Inspiration, Interview

The 10 Favorites By Jason Denham (Founder Denham The Jeanmaker)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Jason Denham Daily work: Founder of DENHAM. Instagram ID: @denhamthejeanmaker   Images provided by Denham....  Read More
Reading time: 1 min
lee 101
Brands, Jackets

Lee 101 Released Their Iconic Lee Cowboy Jacket For This Season

by Wouter Munnichs No Comments
The Iconic Lee Cowboy Jacket Within the new Spring Summer '22 collection, Lee 101 released their iconic Lee Cowboy jacket, also...  Read More
Reading time: 1 min
levi's rivet 1880
Brands, History, Inspiration

Original Mid-1870’s Levi’s Rivets That Changed The Industry

by Wouter Munnichs No Comments
Levi's Started A Revolution The patent of the Levi's rivet represents maybe one of the most important parts of denim...  Read More
Reading time: 3 min
wrangler 27MW
Brands, History, Inspiration

Heavy Sun Faded 1980’s Wrangler 27MW Western Denim Shirt

by Wouter Munnichs No Comments
The Wrangler Farmer Shirt This vintage 1980's Western Wrangler 27MW denim shirt from my archive was bought by a reseller...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Interview

Sourcing Journal: Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John

by Wouter Munnichs No Comments
Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John This year, I’m celebrating the 10th anniversary of my daily...  Read More
Reading time: 4 min
levis sack coat 1800
Brands, History, Inspiration, Jackets

How One Of The Oldest Levi’s Jackets (Late 1800s) Ends Up In The Levi’s Archives

by Wouter Munnichs No Comments
The Start Of The Gold Rush The denim story started back in the mid of the 1800s when people discovered...  Read More
Reading time: 6 min
levi's saddleman
Brands, Jeans

Deadstock Levi’s 517 Saddleman Bootcut Rodeo Clown Jeans

by Wouter Munnichs No Comments
The Introduction Of The 517 Saddleman Style In 1969, Levi's introduced their true Cowboy jeans, the 517 Saddleman. This style...  Read More
Reading time: 2 min
Brands, History, Inspiration, Jeans

Original Wrangler 11MW ‘Proto Type’ Jeans From 1947

by Wouter Munnichs 1 Comment
The Launch Of Wrangler The Wrangler brand was launched in 1947 in Greensboro, North Carolina. The first pair of jeans...  Read More
Reading time: 3 min
rivet 50
Interview

Made It As Denim Influencer 2020 By Rivet 50

by Wouter Munnichs No Comments
Nominated Last May I was very honored to announce that I was nominated for the yearly Rivet 50 list. Rivet 50...  Read More
Reading time: 1 min
levis
Brands, History, Inspiration, Jeans

Levi’s 501 Miner Waist Overalls From The Early 1900’s

by Wouter Munnichs No Comments
Levi's Miner Waist Overalls This pair of Levi's 501 dates back to the early 1900's. It is an original piece...  Read More
Reading time: 6 min
swissjeansfreak
Inspiration, Interview

What’s Your Favorite? With Ruedi Karrer (Swiss Jeans Freak)

by Wouter Munnichs No Comments
What’s Your Favorite? With Ruedi Karrer (Swiss Jeans Freak) In the topic What's your favorite?, we ask denim professionals within...  Read More
Reading time: 3 min
grivec bros
Brands, Jeans

Grivec Bros. Black Label Limited-Edition Bricker Jeans

by Wouter Munnichs No Comments
Grivec Bros. Black Label Limited-Edition Bricker Jeans By the end of last year, Dutch denim brand Grivec Bros. came with...  Read More
Reading time: 3 min
Brands, History, Jeans

The Story Of The Levi’s 501XX Jeans From 1944 (WW2 Period)

by Wouter Munnichs No Comments
Original Levi's 501XX Jeans From 1940s (WW2 Period) Levi's 501XX jeans produced during World War 2 have an interesting background...  Read More
Reading time: 3 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How The Levi’s 501 Kick Started My Denim Journey

How The Levi’s 501 Kick Started My Denim Journey

Original Lee Cowboy Jeans From The 1940’s

Original Lee Cowboy Jeans From The 1940’s