blue blanket longjohn

The Reborn Project

The Italian Blue Blanket brand released its new Reborn project. This project is born to give their worn pairs of jeans a second life. The new concept fits perfectly in the brand strategy of wearing your jeans as long as possible. And, it fits also in the current mindset and behavior of people.

blue blanket reborn

blue blanket reborn

The Start Of The Pairs

The pairs of Blue Blanket jeans started as raw (unwashed) jeans, so with time and wear you will develop your pattern. You’re the creator of your washing that is unique and can’t be copied by anyone. So, you will ‘break’ the jeans in and a natural denim evolution will start. A journey that is one of the best, if not the best, part of jeans.

blue blanket reborn

blue blanket reborn

From Dark To Vintage

Everyone has a favorite pair of jeans in their closet, but not everyone has the patience to create their ultimate vintage look. The Reborn project by Blue Blanket is the perfect solution. You can choose a unique pair, one of a kind, by its natural and original worn look. The look of the jeans goes from dark to true vintage and fits like that favorite pair that is already in your closet for some time.

blue blanket reborn

blue blanket reborn

The Details Of The Jeans

The fit of the jeans in this concept are Blue Blanket’s iconic classic five-pocket style called P01. This style was the kick-off of the brand. It’s a regular fit made of 14oz Japanese selvedge fabric. Also, the coin pocket features the selvedge ID. The inner pockets are made with Italian fabric, while the care labels are made from Japan. The jeans are produced in Italy.

blue blanket reborn

blue blanket reborn

Limited-Edition Of 30 Pairs

The Reborn project is a limited-edition as this first run contains only 30 pairs with a size range from 30 till 38. All the jeans are washed and repaired before they joined the Reborn concept. They’re now ready for a second round, a second life.

blue blanket reborn

blue blanket reborn

www.blueblanketjeans.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.