Sweden Meets Japan

The Second Sunrise store in Stockholm, Sweden teamed-up with TCB Jeans for a special collaboration. TCB is a denim brand located in Kojima, Okayama in Japan. They have their factory where they produce and finish each item with their craftsmanship. All their items are inspired by original vintage pieces and are perfectly reproduced in the best way possible.

second sunrise

second sunrise

Two Respected Players In The Industry

The collaboration between these two respected players in the industry is based on an original pair of Swedish workwear pants that dates back to the 1940s. This pair was bought by the store in 2012 already and is part of their inspiration archive. Now, they decided to reproduce this pair with the skills of TCB in Japan after a chat on a Summer edition of a trade show in Berlin.

second sunrise

The original pants.

Based On Original Swedish Workwear Pants

The original pants were made by Swedish workwear brand Algots. There aren’t any markings on the pants that give an exact indication when it was produced, but they found a picture in an old catalog from 1945 where they were advertised. They were probably used by carpenters, painters, mechanics, and so on.

second sunrise

Special Details

The pants feature some special details as the unusual cinch, extended belt loops, and a loop to hang a hammer or other work-related tool in. There’s also a small pocket on the right leg for the tool. In Sweden, they use(d) this pocket for your measuring stick.

second sunrise

second sunrise

second sunrise

Special details on the original pair.

The Fabric

For the collaboration pants, they used a lightweight indigo fabric. Next to the authentic look of the fabric, they also used old machines for all the seams, just as in the 1940s. This to achieve the look of the original.

second sunrise

second sunrise

Release And Availability

The official release of the pants is tomorrow, so Friday the 17th of July. You can get them via the online store of Second Sunrise, of course, in their brick and mortar store in Stockholm.

Read more about Second Sunrise in previous interview with co-owner Douglas Luhanko here.

second sunrise

second sunrise

Replicated Second Sunrise X TCB Jeans vs original.

second sunrise

second sunrise

https://secondsunrise.se

If you’re interested in showcasing your brand or product on Long John to reach your target audience, read more about it here, or send an email to: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.