Selvage (US English) or selvedge (British English) is the most authentic denim fabric. Woven on shuttle looms with iconic colours to see the difference from each brand. That’s how Levi’s, Lee and Wrangler started. They had their own colour selvage so the manufacturer could see for who the fabric was made. Edwin Jeans from Japan also carry a lot of different selvage qualities in their collection, but the most legendary from them is their Rainbow selvage. Below some of their selvage qualities for this season:  12.8oz Rainbow Selvage, 14oz Red Listed Selvage Denim, 13oz White Listed Black Black Selvage Denim and 11.5oz White Listed Indigo Denim. Selvage it is!

Selvage, Selvedge, Self Edge edwin jeans japan long john blog denim blue indigo shuttle loom authentic old school blue gold (1)Selvage, Selvedge, Self Edge edwin jeans japan long john blog denim blue indigo shuttle loom authentic old school blue gold (4)Selvage, Selvedge, Self Edge edwin jeans japan long john blog denim blue indigo shuttle loom authentic old school blue gold (2)Selvage, Selvedge, Self Edge edwin jeans japan long john blog denim blue indigo shuttle loom authentic old school blue gold (3)

 https://edwin-europe.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.