selvedge run longjohnSelvedge Run Berlin Trade Show

Today a new edition of the Selvedge Run is kicking off. The upcoming three days are all about seeing the best brands, get inspired and meeting old friends and making new ones.

Selvedge Run is a trade show with a strong focus on jeans, footwear, magazines, books, jackets, jewelery and other accessories. Most of the exhibitors, the brands, have an unique story to tell. It’s about high-quality, craftsmanship and passion for the product. They represent a lifestyle. Same as the shop owners who visit the show to see the latest collections of the brands. More than 100 brands will be there under one roof. It’s a gathering for likeminded people.

Berlin ExpoCenter City
Eingang Süd/Jafféstraße
14055 Berlin / Germany

Selvedge Run Re-Cap Movie

To get in the right mood you can watch the recap of the Summer edition.

Why You Should Visit Selvedge Run

Thomas Stege Bojer from Denimhunters made a nice compilation with interviewed people why you should visit Selvedge Run. Among the interviewees are Mats Andersson (Indigofera), Ben Woodhouse (Clobbercalm), Alex Padmore (Iron Heart), Ruedi Karrer (Swiss Jeansfreak), Mathieu Peladan (Full Count), Shane Brandenburg (Selvedge Run) and yours truly. Check the video here;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.