The ‘Selvedge Run’ is a new trade show for menswear in Berlin. The show is a platform for new and authentic brands, footwear, clothing and accessories. A home for brands with character, craft is the core of this show. As a show, the ‘Selvedge Run’ celebrates garments and products that are made in the best way possible and created to endure. This normally means making them in traditional, slow methods of manufacture. Items made with this in mind endure and grow alongside the owner. It is the anti-fast-fashion way of doing things. The name, ‘Selvedge Run’, is taken from the technical term for the narrow, tightly woven, self-finished edges most commonly associated with high-quality denim, also known as selvedge. In January they organised the second edition of this very successful event. Below a small impression of this great initiative, check also the film to get you in the mood for the Summer edition, edition #3.

selvedge run berlin fair event long john blog 2016 january denim jeans footwear

selvedge run fair event berlin berlijn long john blog 2016 january jeans denim boots footwear authentic clothing selvage exhibition (1)

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Pics by Leonardo Nave

www.selvedgerun.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.