Italian company Sevenbell, the company that made iconic denim brand Roy Roger’s since 1952, launched the new Autumn/Winter campaign for 2014-’15.

Their new campaign with models Marta Hunt and Johannes Huebl, both perfect performers of the relaxed luxury with a new attitude of the collection, tells a story about a new concept of elegance, combining a current and up-to-date style with the brand heritage, made of high quality raw materials and strictly made in Italy pieces.

Roy Roger’s new campaign underlines how its research of innovative fabrics connects with tradition, giving life to a sportswear inspired collection of fine clothing, expressing dynamism and activity, in accordance with true Italian style.

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Check out the new collection on: www.sevenbell.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.