Shangri-La-Heritage

The Shangri-La Heritage Brand

Shangri-La Heritage is an Italian brand based in the Northern Italian Alps. The brand creates essential garments for motorcycle explorations and gentlemen. They match tradition with innovation. The core of the brand is jackets, from leather to denim and canvas versions. They’re always made within mind to create high-quality jackets with the finest details.

The Shangri-La Story

The story of Shangri-La goes back to the 17th Century. The period when European travelers explored Tibet and tell of Shangri-La. It was said that it was a mysterious and unreachable place. A place which evokes pure human desire and deep spirituality. The brand name retraces the dream for explorations on motorcycles hunting for beautiful and forgotten spots. In others words, searching for the Shangri-La. Heritage comes from the need to create iconic and timeless garments, inspired by the past.

Shangri-La Heritage
The founders of Shangri-La Heritage.

Made in Italy

The Shangri-La Heritage garments are made in the Northern part of Italy. The company founders are always on the road looking for new adventures, discovering places and meeting people who share their same interests. They’re also on the road to explore new fabric types and manufacturing techniques.

“By riding our motorbikes through Europe we come across sensational places and interesting heads. We tie up pleasure and business to offer the best quality goods”, says co-founder Daniel Verzeroli.

The Canvas Jackets

The canvas jackets of the brand are inspired by the late 1960’s Western jackets with an Italian touch. The jackets are made with 12oz and 15,6oz raw canvas fabrics. The jackets are available in plain clean and embroidered versions. The embroideries on the back are done in their laboratory in Bergamo. They’re stitched with a traditional stitching machine. The jackets have embroideries on the back as the Native American Thunderbird, the Native American Leader ‘Toro Seduto’ or the legendary Navajo Design.

The buttons are made out of metal, color antique brass with engraved mark. The jackets are designed for bikers, rockers, and gentlemen.

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

Shangri La Heritage

https://shangrilaheritage.it

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.