fit & craft

Short Documentary

Konstantinos Michos is a designer that started in 2014 his Fit & Craft brand after being active for twenty years as a freelancer. His workshop is based in Thessaloniki Greece. To show his unique story, he created a short documentary.

fit & craft

Konstantinos Michos

The Brand

Fit & Craft is a small-batch clothing company crafting one of a kind, timeless pieces that cross-seasonal boundaries and fast trends. The garments in the collection are all about fit, quality, and unique details.

In the collection, you can choose from several different jeans styles, Fatigue pants, Chinos, denim vests, shirts, and jackets. All the garments are made using 11 different sewing machines.

The hand logo on items refers to that all the pieces are made by hand. On the jeans, the embroidery stitch contains 379 stitches and is a unique element on the back. For the jeans, he’s using the best Italian, and Japanese selvedge fabrics available.

fit & craft

Watch It Here

In the more than 8 minutes Fit & Craft documentary you will learn everything about the brand, the philosophy, and you get an insight into his atelier too.

https://fitandcraft.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.