naked and famous

The Most Questioned Question

The Stridewise platform sat down with Brandon Svarc, founder & CEO Naked and Famous, in the brand’s headquarters in Montreal, Canada to talk about ‘Should I wash my jeans?’. This is one of the most questioned questions as it comes to (raw) denim. It’s because there’re a lot of myths out there and so many different opinions. In the end, it’s all about what you prefer, and what you would like to achieve with your unwashed pair of jeans as it comes to fades.

nakedandfamous stridewise

The Different Topics In The Video

Next to this main topic, they talk about Why shouldn’t I wash my jeans? Is it unhygienic to wear unwashed jeans? Is indigo antibacterial? And, Should you freeze your jeans? Watch the more than 8-minute video to get more insights into this hot topic.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.