This week I visited the showroom from Lee Jeans in Amsterdam. As always I had a really nice and inspiring time with Pol Houtkamp (sales Lee) and Nora Rohrig (marketing Lee). We talked about our shared denim passion, the great new Lee collection and also about some new PR possibilities. Pol showed me as always with a lot of joy the great pieces. As a Lee legend, working this year for 23 years at the company, he’s the man who knows everyting behind every detail, finishes and all the classic stories. Especially my favourite part of the collection, Lee 101, has some really authentic new pieces in the collection. The new fabric Nappie Dry looks so cool! Lee will also lauch a new collab this fall winter with Otter Wax, a wax to put on your jean to make it more waterproof. It comes in a fantastic box with a Lee 101 Easy Rider with a natural leather patch. On top of my visit I had the chance to make some pictures of an original Lee Rodeo Pant from the 50’s. This jean just came back from the Blue Jeans expo in Utrecht. The jean made a stopover in Amsterdam to continue his trip to the final destination in the Lee Jeans library in Belgium. Below some impressions of my visit. Thanks for the great time Pol and Nora. Till soon!

Pol Houtkamp: sales Lee Jeans;

Nora Rohrig: marketing Lee Jeans;

Showroom Lee Jeans Amsterdam;

Famous Buddy Lee dolls;

Lee 101 denims;

Customized chair with classic Lee Alaska lining;

Customized denim sofa;

Great view over the canals from Amsterdam;

Lee Jeans worn by real Dutch fisherman;

Lee Jeans X Otter Wax collabo;

New Lee 101 Jeans made from Nappie Dry fabric; 

Original Lee Rodeo Pant from the 50’s;

www.eu.lee.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.