10-Years Of Long John
This year I reached the 10-years milestone with my Long John activities. It’s already 10-years ago I started with this online denim magazine, and with my activities as a freelance denim specialist for brands, retail, and mills (read more about it here). A great moment to immortalize this, so I hooked up with 877 Workshop to create a special custom silver Long John signet ring to celebrate it.
The Craftsmanship Of 877 Workshop
Sylvia and Daniel Janssen are the driving force behind their 877 Workshop brand. They craft everything by hand in their atelier in Hamburg, Germany. Always in mind to create unique pieces which are vintage-inspired and with a time contemporary look. The good thing is that most of their items can be personalized too, which makes them extra special, just as this Long John ring.
877 Workshop offers a wide selection of several different silver rings which can all be personalized, but that’s just a highlight of their total collection. In the recently published article about them, they selected their Top 10 Holiday Season Gift Guide.
Fun fact: 877 is the number of the color silver in the Pantone Color System. The Pantone system is used in a variety of industries notably graphic design, fashion design, product design, printing and manufacturing.
The Long John Ring
The Long John ring is made of solid silver (925) and has a plain oval signet plate and a vintage-style finish. The plate is 13 mm x 13 mm (L 0.51″ x H 0.51″), so perfect for a custom engraving. I made a less detailed version of my Long John logo, to make it doable for engraving. Next to the anchor, there’s the LJ which refers to Long John, of course, but can also be seen as Love Jeans ; ) The logo is cut freehand with a sharp graver into the metal.
The outcome of this one-of-a-kind ring made by 877 Workshop makes me ready for the next 10-years of Long John.
Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl
Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.
Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.
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