silvercreekSilvercreek And Planq Joined Forces By Giving Old Jeans A Second Life

Two Dutch brands, denim brand Silvercreek and design studio Planq, joined forces by giving old pairs of jeans a second life. Their sustainable partnership is a new step forward in recycling denim. They worked on creating a unique denim design chair from old pairs of jeans.

Silvercreek has the vision to create a brand for men and women with a strong authentic character, combining history and creativity in a contemporary way, resulting in an original and innovative collection.

Create Something New, Something Timeless

The core idea of the collaboration is to create something new, something timeless with modern technology for a better tomorrow.

Menno Dings, Marketing Manager at Silvercreek about their collaboration;

”Planq and Silvercreek do not see old jeans as waste, but rather as a raw material for making renewed products. The common goal is to create more awareness among their target group and to reduce the impact on the environment. With just 1 chair made from recycled denim, up to 10 kilos of waste and 16.275 liters of water are saved. Planq and Silvercreek contribute to a better world for tomorrow.”

About Design Studio Planq

Planq is a design studio founded by the twin brothers Anton and Dennis Teeuw. Together they design and make designer furniture and interiors from residual materials and renewable materials. As young innovators, they believe in the power of what design can do. They’re one of the “Sustainable Young 100 innovators of Holland” and stands for bringing together both sustainable innovation and environmental awareness.

Planq offers designer furniture under the Rezign label. Furniture that is made from natural fibers such as hemp and flax, jute waste bags from the cocoa and coffee industry, and also from old corporate clothing and denim.

Anton and Dennis Teeuw from Planq about their collaboration with Silvercreek. (Dutch language only). 

Availability Of The Collaboration Chairs

The limited Silvercreek x Planq chairs (and other design products) will soon be available exclusively in the Silvercreek Flagship store in Breda, The Netherlands and via their online store at silvercreek.nl.

www.silvercreek.nl

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.