Silvercreek Launched Revolutionary Stay Blue Denim Collection

Dutch denim brand Silvercreek just launched their new revolutionary Stay Blue Denim collection. The new Stay Blue Denim collection is something extraordinairy as it does the opposite as your regular pair of jeans. It stays blue. Also after multiple washes it will leave almost no indigo.

Inspired By The History, Created For Today

The Silvercreek brand is always looking for something different. They say; ”Inspired by the history, created for today”. With this collection they kept their pay-off closely to theirselves. They created classic pieces with authentic details, but gave them a modern twist.

With the unique Stay Blue Denim concept they created a new way of dyeing their warp threads with blue colour. The dye is an innovative reactive dye, so the opposite of a regular indigo dye. This results that your jeans stays blue even after washing it over and over again. A very groundbreaking dye method that wasn’t done before. For this innovation they partnered-up with Turkish denim mill Calik to make a new step into the denim future. As the weft of the denim fabric is still ecru they reached the same look as a normal pair of jeans. Rugged and cool.

The Stay Blue Denim Collection

The Stay Blue Denim collection for men contains several jeans, a classic jacket, t-shirt, boxershort and socks. Also for women there’re jeans in different fits, a cool denim skirt and jacket, tees, socks and even a bandana. So a total look for as well men as women is created. A total look that stays blue.


Availability Of Stay Blue Denim

The collection is now available through the Silvercreek store in Breda (NL), Open32 stores, and

Watch the teaser video of the Stay Blue Denim collection here;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.