sm denim indikon

The Collaboration Between SM Denim Mills And Hala

SM Denim Mills, a leading denim manufacturer in Pakistan, has recently collaborated with the local artisans of Hala to create an environmentally sustainable product line. The collaboration involves the use of natural dyes and block printing techniques used by the local artisans to dye SM Denim Mills’ denim fabric. The result is a unique range of denim products that feature bright, bold, and long-lasting colors, combined with traditional patterns and handcrafted prints.

sm denim haala

sm denim haala

Hala Town Is Known For Its Heritage And Traditional Crafts

Hala is a small town located in the Sindh province of Pakistan, known for its rich cultural heritage and traditional handicrafts. One of the unique traditions of Hala is the use of natural dyes in textile printing, which has been passed down from generation to generation.

The use of natural dyes in Hala dates back centuries and has been an integral part of the region’s cultural identity. These dyes are made from locally available plants, flowers, leaves, and roots, making them eco-friendly and sustainable. The process of making natural dyes involves boiling the plant material to extract the color, which is then used to dye the cloth.

The natural dyes used in Hala are known for their vibrant and long-lasting colors, which are significantly different from synthetic dyes. The colors obtained from natural dyes are organic, making them safe for human use and environmentally friendly. Moreover, the natural dyeing process in Hala is a slow and labor-intensive process, making it a unique art form that is highly valued by the locals.

The use of natural dyes in Hala has become an important source of livelihood for many families in the region. The traditional dyeing and printing techniques employ a significant number of people, promoting economic development and helping to preserve the cultural heritage of the region.

sm denim haala

Preserving Traditional Dyeing And Printing Methods

The collaboration between SM Denim Mills and the local artisans of Hala not only promotes the use of environmentally friendly natural dyes but also supports the local economy. The artisans are trained in the use of modern equipment and techniques, allowing them to preserve their traditional dyeing and printing methods while also improving the quality and efficiency of their work. This has helped to create new job opportunities and provide a steady source of income for the local community.

A Unique And Sustainable Product Line

By combining the traditional art of natural dyeing with modern manufacturing methods, SM Denim Mills and the local artisans of Hala have created a unique and sustainable product line that showcases the rich cultural heritage of the region. This collaboration serves as a model for other companies to follow, promoting the use of natural dyes and traditional techniques in the production of environmentally sustainable products.

sm denim haala

sm denim haala

Watch The Artisans In Hala At Work

To celebrate the collaboration, designers of SM Denim Mills visited Hala to work with the local artisans and to capture these talented local artisans in an inspiring video, which you can watch here below;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.