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Soorty Presents The Climate Jeans For SS2021 Denim Collection

It’s no news anymore that the planet is warming up. There’s a climate emergency, or better said a climate crisis. We need to reset everything to get the natural systems back in balance again, as nature has been so generous to us. Denim mill and garment manufacturer Soorty see denim as the power of good and brings positive vibrations to mother earth with The Climate Jeans.

Soorty prescribes themselves as engineers at heart with a need to be regenerative and restorative by design. Design for purpose plays a key role here, considering that the life cycle of a product starts already when being designed. Soorty’s definition of being regenerative by design is: applying circular business methods to use renewable materials with the motto – REDUCE. REUSE. REPURPOSE. RELOVE. RECYCLE. – to capture the value at each stage of decomposition.

The Concepts Of The Collection

The Climate Jeans collection for Spring Summer 2021 contains several different concepts. Each revolutionary concept is developed with its own unique approach. The different concepts are;

  • Nostalgia
  • Worn In
  • High Energy
  • Summer Layers
  • Character Cotton
  • Love, Again

Nostalgia

Nostalgia, the part of the collection where sustainability echoes with longevity. High-quality fabrics with authentic looks and luxurious vintage definitions; woven today with the best materials to be the vintage of tomorrow.

Expect fabrics as rigid, authentic, luxurious vintage, slub definition, but also archive whites, unbleached, and natural fabrics as well.

Worn In

This part of the collection brings the Soorty artisanship and engineering skills with responsible manufacturing, as vintage, rustic and faded signatures of denim that have been worn, loved, and cared for.

Key are worn narratives, authentic aged vintage washes and using technology for environmentally responsible production of faded looks via laser and raw off where Soorty presents industrial wash capability brought to consumer level for full professional laundry experience at ease.

High Energy

As the high-paced dynamic rhythm of our daily lives is here to stay; so are the High Energy fabrics to accompany the wearer through the journey. Performance properties, comfortable wearing, and innovation are key here.

It’s all about activewear blues, a conscious collective for the future environment.

Summer Layers

Seeing the climate changes faster than ever before, it reflects our habits, what we wear, how we wear it, where we go, and so on. We need layering now, we need the multi-purpose pieces to express ourselves, to feel comfortable, to be ready.

Freedom, self-expression, collective consciousness and the long hot summer makes you want to wear crunchy and airy lightweight and compact loose silhouettes.

Character Cotton

The texture and the hand-feel is everything in the Character Cotton family. Offering a variety of options from heavy to lighter weights, what they have in common is the extremely soft touch, which makes you feel your jeans all day long.

In this part, clear twill lines are added for a nappy character with a brushed micro pattern.

Love, Again

At Soorty they’re looking at circularity not only as zero waste but minus zero waste and they’re building a collaborative business model based on abundance rather than scarcity.

With that focus, their go-to approach is simple: Reduce, Reuse, Repurpose, Recycle, and Relove. You see a wide range of recycled fabrics family from low blend ratios as 5% all the way upto 99%, cotton free fabrics that let cotton be, and their unique Cradle 2 Cradle design system. You can read more about Cradle 2 Cradle in the previous article here.

www.soorty.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.