A few weeks ago I got this nice special edition from Evisu jeans from Japan. This homage to Wrangler came out some years ago and it was one of the three specials in that time. The other two were a homage to Levi’s and Lee. The big 3! All those specials were made with the specific details from each brand. The most iconic detail from Wrangler is the patch on the backpocket. Original the label was first made in pressed card and then in plastic for a simple reason. The Wrangler jeans were designed for cowboys and when the leather label and leather saddle came into contact they would stick together. Evisu painted the patch on the backpocket, with Levi’s the red tab and Lee the lazy S of course. Many thanks Danny le Bruyn for this great denim. Nice to have this one in my private collection!

www.evisu.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.