Spijkerbij is an initiative by Leonie and Lois from Holland. They came up with the idea when they saw that a lot of old jeans were thrown away by people without doing anything with it. And the fact that for the production of jeans a big amount of water is needed which isn’t re-used in the most factories. Not to forget that also chemicals are involved in the denim production. They wanted to do something with these facts and they came up with a cool recycle idea. For the Spijkerbrij production they tear up old denims in small rags and throw them in a kind of blender with some glu. After mixing these together they put the blend into a bow tie mal with the result that the old denims come back to live in a new and fresh product. The bow tie is a perfect accessory and an unique addition on your denim outfit. You can book these girls for (store) events where they show-up with their own made denim work bench. Spijkerbrij is a great concept and they make a good statement that you can make something cool from old stuff. Check Spijkerbrij here below and see in the video how it works. Keep it up!