The Story of Story

The Story mfg. brand from London was born out of a desire for a more authentic, fulfilling and kind approach to fashion. Story mfg. build products to last, because the most sustainable way to live is to buy less products. They celebrates ‘slow made’ products made from high-quality fabrics produced on a friendly and trustful way. For the products they use earth friendly plant dyes wherever possible, and sometimes they use non natural dyed materials, but only when using deadstock or recycled fabrics.

Story presents Earthshine for Spring Summer 2018

For Spring Summer 2018 Story mfg. developed a collection with the theme Earthshine. The Earthshine collection is based on a trend from the ’60’s by holidaymakers and day-trippers. In that time the Earthshine Eco Tours organised tours for people specialised in beach getaways along the Kentish coastline where holidaymakers could soak up the sun while cleaning the beach of rubbish.

The Earthshine collections contains a very interesting mix of different influences that can be tracked to streetwear, workwear, Japanese styles, indigo and denim, vintage and quilt patterns. The outcome of the collection is really impressive and surprising. With this new SS18 collection Story mfg shows again that they follow their own path and setting trends. A perfect connection with their strong brand dna.

The release date of the Story mfg Earthshine collection is Jan/Feb 2018. The lookbook is photographed by Danny North (@dannynorthphoto) and styled by Katy Rutherford & Sam Alos.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.