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Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

The History Of The Original Vintage Levi’s 506XX Jacket

The History Of The Original Vintage Levi’s 506XX Jacket

Long John is an online magazine established in 2011. Your guide with daily updates about denim and high-quality made products and initiatives. Celebrated it's 10th anniversary in 2021. Titled by Rivet 50 as ‘Denim Influencer 2020’.

Recent Posts

The 3 Key Jeans Fits Within The Lee 101 Collection For FW23

The 3 Key Jeans Fits Within The Lee 101 Collection For FW23

The Union Fade Store In Milan Is The Vintage Shopping Paradise

The Union Fade Store In Milan Is The Vintage Shopping Paradise

A Photo Recap Of Denim Première Vision In Milan, Italy

A Photo Recap Of Denim Première Vision In Milan, Italy

Q&A With Ruedi Karrer (Swiss Jeans Freak) About Lee And Lee 101

Q&A With Ruedi Karrer (Swiss Jeans Freak) About Lee And Lee 101

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@longjohn_denimblog

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From the Archives: Heavy worn pair of @wrangler jeans from the late 1950s/ early 1960s. This pair is produced just before the American western denim brand introduced their broken twill fabric, so made with a left hand fabric. 🤠 Go to Long John (link in bio) to learn more about the brand in the article: ‘10 key years of Wrangler jeans that you need to know!’ 💪

20 hours ago

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1/9

Outfit inspiration of the day. Meet Cristian Muruanni, the other half of the must visit @unionfadestore in Milan, Italy.

This shot was made during the last edition of @denimbypv.

Go to Long John (link in bio) to check out the @unionfadestore! 💪

Outfit inspiration of the day. Meet Cristian Muruanni, the other half of the must visit @unionfadestore in Milan, Italy.

This shot was made during the last edition of @denimbypv.

Go to Long John (link in bio) to check out the @unionfadestore! 💪

@longjohn_denimblog

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Outfit inspiration of the day. Meet Cristian Muruanni, the other half of the must visit @unionfadestore in Milan, Italy. This shot was made during the last edition of @denimbypv. Go to Long John (link in bio) to check out the @unionfadestore! 💪

2 days ago

View on Instagram |

2/9

@longjohn_denimblog

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The @lee101official collection is the premium collection of the American @leejeanseurope denim brand. Each season, archival styles within the long history of the brand are brought back to life again. So, Let’s shine a spotlight on the three main key jeans styles within the Lee 101 collection for this Fall-Winter ’23 season: Lee 101 Rider, 101 S, and 101 Z. 👌 Go to Long John (link in bio) to check it out! 💪

2 days ago

View on Instagram |

3/9

Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model?

In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand.

This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces.

Retailer @cultizm has still some sizes left!

Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair!

📸 by @cultizm.

Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model?

In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand.

This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces.

Retailer @cultizm has still some sizes left!

Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair!

📸 by @cultizm.

Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model?

In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand.

This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces.

Retailer @cultizm has still some sizes left!

Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair!

📸 by @cultizm.

@longjohn_denimblog

•

Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model? In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand. This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces. Retailer @cultizm has still some sizes left! Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair! 📸 by @cultizm.

3 days ago

View on Instagram |

4/9

Catched with Douglas of the @vintageshowroom from London by team @teampeterstigter at the entrance of the last edition of the denim fabric @kingpins_show in Amsterdam. 👌

📸 by @teampeterstigter.

@longjohn_denimblog

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Catched with Douglas of the @vintageshowroom from London by team @teampeterstigter at the entrance of the last edition of the denim fabric @kingpins_show in Amsterdam. 👌 📸 by @teampeterstigter.

4 days ago

View on Instagram |

5/9

Pin game is on with this @wrangler ‘Blue Bell’ pin on my denim jacket. Thanks to @davidtring! 💪

@longjohn_denimblog

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Pin game is on with this @wrangler ‘Blue Bell’ pin on my denim jacket. Thanks to @davidtring! 💪

4 days ago

View on Instagram |

6/9

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains.

Swipe to 👉 for an impression of the store!

Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪

And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

@longjohn_denimblog

•

The @unionfadestore in Milan, Italy is a true destination store when it comes to original vintage clothing. The store, run by Cristian Muruanni and Andrea Carulli, covers the American spirit. Their impressive collection goes from denim to leather Western jackets and boots to sportswear, Japanese boro’s, hunting, and workwear. It’s a curated selection from the many trips to America and Japan. A perfect reflection of the store owners’ journeys through deserts and mountains. Swipe to 👉 for an impression of the store! Go to Long John (link in bio) to get a closer look in this vintage paradise! 💪 And don’t forget to tag (denim) friends to see this unique vintage store too. 🤛

5 days ago

View on Instagram |

7/9

Last week, I was in Milan to visit the denim fabric trade show @denimbypv and the day after I had time to visit some (denim) stores in the city, so finally I made it to check out the great @unionfadestore by Cristian and Andrea (on the pic here)!

Their store is a must visit for each denim head as it’s a true vintage heaven! This week a look inside the store will be published on Long John, so stay tuned…! 💪

Thanks for your time, Andrea! Good to see you again. 🤠

@longjohn_denimblog

•

Last week, I was in Milan to visit the denim fabric trade show @denimbypv and the day after I had time to visit some (denim) stores in the city, so finally I made it to check out the great @unionfadestore by Cristian and Andrea (on the pic here)! Their store is a must visit for each denim head as it’s a true vintage heaven! This week a look inside the store will be published on Long John, so stay tuned…! 💪 Thanks for your time, Andrea! Good to see you again. 🤠

6 days ago

View on Instagram |

8/9

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2.

Swipe to 👉 to check it out.

Go to Long John (link in bio) to see the photo recap of the show! 💪

@longjohn_denimblog

•

Denim and indigo inspiration shots from the denim trade show @denimbypv in Milan, Italy part 2. Swipe to 👉 to check it out. Go to Long John (link in bio) to see the photo recap of the show! 💪

6 days ago

View on Instagram |

9/9

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