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Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

7 Key Styles What Makes The Lee Brand Iconic

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

Meet The Collector #10 Brit Eaton

Meet The Collector #10 Brit Eaton

Long John is an online magazine established in 2011. Your guide with daily updates about denim and high-quality made products and initiatives. Celebrated it's 10th anniversary in 2021. Titled by Rivet 50 as ‘Denim Influencer 2020’.

Recent Posts

A Closer Look Into German-Based Washing House 140Fahrenheit

A Closer Look Into German-Based Washing House 140Fahrenheit

Red Wing Shoes Celebrates 20 Years Partnership With Retailer Urbanstar

Red Wing Shoes Celebrates 20 Years Partnership With Retailer Urbanstar

Grivec Bros. Launches Special Painted Locker Chino Style

Grivec Bros. Launches Special Painted Locker Chino Style

A Visit To C&A FIT Production Facility In Mönchengladbach (DE)

A Visit To C&A FIT Production Facility In Mönchengladbach (DE)

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Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥

Swipe to 👉 for some details shots!

Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥

Swipe to 👉 for some details shots!

Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥

Swipe to 👉 for some details shots!

Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥

Swipe to 👉 for some details shots!

Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥

Swipe to 👉 for some details shots!

Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥

Swipe to 👉 for some details shots!

Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥

Swipe to 👉 for some details shots!

@longjohn_denimblog

•

Always a pleasure to see the heavy faded pair of @lee101official jeans, worn by fade king @kingyuyiu. The jeans is worn for 1338 days (zero washes) and was on display on @swissjeansfreak’s jeans expo at the last edition of denim fabric show @bluezonemunich. 🔥 Swipe to 👉 for some details shots!

1 day ago

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1/9

From the Archives: The pocket flasher on the @lee101official Loco jacket from last year. The design of this flasher shows the red arrows that were used on the original promo Loco to highlight each unique feature of the jacket. 👌

@longjohn_denimblog

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From the Archives: The pocket flasher on the @lee101official Loco jacket from last year. The design of this flasher shows the red arrows that were used on the original promo Loco to highlight each unique feature of the jacket. 👌

2 days ago

View on Instagram |

2/9

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪

Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

@longjohn_denimblog

•

Last week, I visited the sustainable washing house @140fahrenheit.de in Mönchengladbach, Germany. This unique facility is settled in a former area for textile production, next to @ca FIT. Since it’s opening at the beginning of 2022, the 140Fahrenheit washing house has been producing fully sustainable jeans finishes. 💪 Swipe to 👉 to see some more shots and go to Long John (link in bio) to read the full story! 💪

3 days ago

View on Instagram |

3/9

Yesterday, a special release was launched by @redwingheritage and retailer @urbanstaroma from Rome, Italy. Together they celebrate that the first pair of Red Wing Shoes arrived 20 years ago at the store. The outcome of the celebration is a custom-made pair of classic 8833 moc toe boots, packed in a limited-edition special box. The boots are stamped with Urbanstar on the side and there’s a special celebration label on the tongue. In total, only 60 pairs are made. 👌

Go to Long John (link in bio) to see more of this special! 💪

📸 provided by @redwingshoes.

Yesterday, a special release was launched by @redwingheritage and retailer @urbanstaroma from Rome, Italy. Together they celebrate that the first pair of Red Wing Shoes arrived 20 years ago at the store. The outcome of the celebration is a custom-made pair of classic 8833 moc toe boots, packed in a limited-edition special box. The boots are stamped with Urbanstar on the side and there’s a special celebration label on the tongue. In total, only 60 pairs are made. 👌

Go to Long John (link in bio) to see more of this special! 💪

📸 provided by @redwingshoes.

Yesterday, a special release was launched by @redwingheritage and retailer @urbanstaroma from Rome, Italy. Together they celebrate that the first pair of Red Wing Shoes arrived 20 years ago at the store. The outcome of the celebration is a custom-made pair of classic 8833 moc toe boots, packed in a limited-edition special box. The boots are stamped with Urbanstar on the side and there’s a special celebration label on the tongue. In total, only 60 pairs are made. 👌

Go to Long John (link in bio) to see more of this special! 💪

📸 provided by @redwingshoes.

Yesterday, a special release was launched by @redwingheritage and retailer @urbanstaroma from Rome, Italy. Together they celebrate that the first pair of Red Wing Shoes arrived 20 years ago at the store. The outcome of the celebration is a custom-made pair of classic 8833 moc toe boots, packed in a limited-edition special box. The boots are stamped with Urbanstar on the side and there’s a special celebration label on the tongue. In total, only 60 pairs are made. 👌

Go to Long John (link in bio) to see more of this special! 💪

📸 provided by @redwingshoes.

@longjohn_denimblog

•

Yesterday, a special release was launched by @redwingheritage and retailer @urbanstaroma from Rome, Italy. Together they celebrate that the first pair of Red Wing Shoes arrived 20 years ago at the store. The outcome of the celebration is a custom-made pair of classic 8833 moc toe boots, packed in a limited-edition special box. The boots are stamped with Urbanstar on the side and there’s a special celebration label on the tongue. In total, only 60 pairs are made. 👌 Go to Long John (link in bio) to see more of this special! 💪 📸 provided by @redwingshoes.

4 days ago

View on Instagram |

4/9

@longjohn_denimblog

•

This @wrangler sign just landed at my denim office. It was made for retailers back in 1999. Always a big fan of the blue and yellow color combo of the Western denim brand. 🤠

5 days ago

View on Instagram |

5/9

@grivecbros released a special limited-edition of their ‘Locker’.

Grivec Bros. about this new edition:

“We, Marcel and Roger Grivec., always like to experiment with new ideas. Now, we have come up with the idea to give our beloved Locker style an extra special touch. Therefore, we added special artisanal yellow paint on the welt of the back pocket. After many trials and errors, we’re happy that we found a way to add the yellow paint by hand properly as we love to do everything as much as possible in the authentic way.

For the paint, we chose yellow as this is together with white and burgundy the coolest color to wear on rigid (unwashed) jeans in our opinion. Next to that, yellow was also the main color in our identity of our Jeanspaleis store, which we used to run for 30+ years. The yellow paint will age nicely together with the unwashed 14 oz selvedge denim fabric itself. Over time, the yellow paint will fade, just like the indigo of the fabric.

This limited edition Locker is made in a small run of 30 pieces only!” 💪

Go to Long John (link in bio) to check all the details! 💪

📸 by @grivecbros.

@grivecbros released a special limited-edition of their ‘Locker’.

Grivec Bros. about this new edition:

“We, Marcel and Roger Grivec., always like to experiment with new ideas. Now, we have come up with the idea to give our beloved Locker style an extra special touch. Therefore, we added special artisanal yellow paint on the welt of the back pocket. After many trials and errors, we’re happy that we found a way to add the yellow paint by hand properly as we love to do everything as much as possible in the authentic way.

For the paint, we chose yellow as this is together with white and burgundy the coolest color to wear on rigid (unwashed) jeans in our opinion. Next to that, yellow was also the main color in our identity of our Jeanspaleis store, which we used to run for 30+ years. The yellow paint will age nicely together with the unwashed 14 oz selvedge denim fabric itself. Over time, the yellow paint will fade, just like the indigo of the fabric.

This limited edition Locker is made in a small run of 30 pieces only!” 💪

Go to Long John (link in bio) to check all the details! 💪

📸 by @grivecbros.

@grivecbros released a special limited-edition of their ‘Locker’.

Grivec Bros. about this new edition:

“We, Marcel and Roger Grivec., always like to experiment with new ideas. Now, we have come up with the idea to give our beloved Locker style an extra special touch. Therefore, we added special artisanal yellow paint on the welt of the back pocket. After many trials and errors, we’re happy that we found a way to add the yellow paint by hand properly as we love to do everything as much as possible in the authentic way.

For the paint, we chose yellow as this is together with white and burgundy the coolest color to wear on rigid (unwashed) jeans in our opinion. Next to that, yellow was also the main color in our identity of our Jeanspaleis store, which we used to run for 30+ years. The yellow paint will age nicely together with the unwashed 14 oz selvedge denim fabric itself. Over time, the yellow paint will fade, just like the indigo of the fabric.

This limited edition Locker is made in a small run of 30 pieces only!” 💪

Go to Long John (link in bio) to check all the details! 💪

📸 by @grivecbros.

@longjohn_denimblog

•

@grivecbros released a special limited-edition of their ‘Locker’. Grivec Bros. about this new edition: “We, Marcel and Roger Grivec., always like to experiment with new ideas. Now, we have come up with the idea to give our beloved Locker style an extra special touch. Therefore, we added special artisanal yellow paint on the welt of the back pocket. After many trials and errors, we’re happy that we found a way to add the yellow paint by hand properly as we love to do everything as much as possible in the authentic way. For the paint, we chose yellow as this is together with white and burgundy the coolest color to wear on rigid (unwashed) jeans in our opinion. Next to that, yellow was also the main color in our identity of our Jeanspaleis store, which we used to run for 30+ years. The yellow paint will age nicely together with the unwashed 14 oz selvedge denim fabric itself. Over time, the yellow paint will fade, just like the indigo of the fabric. This limited edition Locker is made in a small run of 30 pieces only!” 💪 Go to Long John (link in bio) to check all the details! 💪 📸 by @grivecbros.

6 days ago

View on Instagram |

6/9

@longjohn_denimblog

•

Selvedge Sunday showing a promo @diesel selvedge flyer from the 1990’s of my archive. This orange selvedge was first used on their ‘Old Glory’ collection, later the Italian denim brand used it for their men’s jean styles the Kratt and Keetar and for their women’s Fellow style too.🔥

1 week ago

View on Instagram |

7/9

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany.

The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany.

Swipe to 👉 for an impression.

Go to Long John (link in bio) to see more of this denim production facility! 💪

@longjohn_denimblog

•

A visit to @ca FIT (Factory for Innovation for Textiles) production facility in Mönchengladbach in Germany. The @ca FIT (Factory for Innovation in Textiles) production facility opened its doors back in 2021. This special Factory for Innovation in Textiles location is set up to produce sustainable pairs of blue jeans. Jeans that are made from more sustainable materials through a process that includes greater automation and digitization. This European project is located in the Monforts Quartier in Mönchengladbach, Germany. Swipe to 👉 for an impression. Go to Long John (link in bio) to see more of this denim production facility! 💪

1 week ago

View on Instagram |

8/9

@longjohn_denimblog

•

@ginew_usa, (pronounced Gih-noo), the Native-American brand from Portland released their new Dawn Patrol Shirt Jacket. This new style within their collection is inspired by sacred moments of the early dawn patrol surfing community. With this release, you can crawl into the soft and cozy shirt jacket and feel the morning come alive. It’s fusing the contemporary Native American style with Ojibwe, Oneida, and Stockbridge-Munsee design elements in heirloom-quality garments and goods. 👌 Go to Long John (link in bio) to read all about it! 💪 📸 by @ginew_usa.

1 week ago

View on Instagram |

9/9

LONG JOHN // 2011 - 2023 // info@long-john.nl

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