Long John - Daily Magazine About Denim & Authentic Products
renewcell sweden
Inspiration

Sina Steidinger Presents Sustainability In Denim: Renewcell

by Sina Steidinger No Comments
Welcome back to the series 'Sustainability in Denim'. In episode 5, I took you on a tour to the new,...  Read More
Reading time: 8 min
orta
Brands, Inspiration

Orta Presents: ‘We Hear The World Breathing’ Collection

by Wouter Munnichs No Comments
ORTA Is Leading The Way Towards 100% Regenerative Eco-Bold Denim In its landmark 70th year anniversary, Turkish denim mill ORTA...  Read More
Reading time: 3 min
selvedge selvage self-edge
Denim Training, History, Inspiration

5 Reasons To Prefer Selvedge Denim Fabrics Over Non-Selvedge

by Wouter Munnichs No Comments
Selvedge Denim Fabrics Woven On A Shuttle Loom For over 150 years jeans have been made with so-called selvedge fabrics....  Read More
Reading time: 8 min
Denim Première Vision
Events, Fairs

A New Edition Of Denim Première Vision Trade Show In Milan

by Wouter Munnichs No Comments
The Upcoming Denim Première Vision Trade Show In Milan This month, on the 22nd and 23rd of November, another edition...  Read More
Reading time: 3 min
It's All About Denim Book
Books, Inspiration

It’s All About Denim Book By Suzanne Middlemass

by Wouter Munnichs No Comments
Suzanne Middlemass Presents It's All About Denim Suzanne Middlemass is a fashion photographer who is known for her street style...  Read More
Reading time: 1 min
naveena
Branding

Naveena Denim Mills Launches BLUEPRINT 2030 And Centralizes Sustainability Initiatives

by Wouter Munnichs No Comments
Naveena Announced A Significant Milestone The Naveena denim mill announced a significant milestone in it's journey towards a more sustainable...  Read More
Reading time: 2 min
denim hunter
Events, Inspiration, Movies

Exclusive Screening Of Denim Hunter Film Starring Viktor Fredbäck At Denim Days

by Wouter Munnichs No Comments
Denim Hunter Film At Denim Days This Friday the 20th of October, you can watch an exclusive screening of the...  Read More
Reading time: 1 min
jeans education
Inspiration

5 Reasons Why Jeans Are Embraced By Everyone Around The Globe

by Wouter Munnichs No Comments
Jeans: From Workwear To Fashion Icon Jeans started as a true workwear garment in the mid-1800s. Nowadays jeans are everywhere....  Read More
Reading time: 2 min
anna weber
Inspiration

Anna Weber’s New Art Are Inspired By World-Renowned Paintings

by Wouter Munnichs No Comments
Anna Weber Releases New Denim Work Designer and artist Anna Weber from Germany released new denim works. The three new...  Read More
Reading time: 2 min
how to wash your jeans guide
Denim Training, Inspiration

How To Wash Your Jeans – The Ultimate Guide!

by Wouter Munnichs 2 Comments
The Main Ways To Clean Your Jeans Guide The question of how to take care of your pair of jeans...  Read More
Reading time: 11 min
wolf denim 101 class
Denim Training, History, Inspiration

Register Now: Denim 101 Classes By White Oak Legacy Foundation

by Wouter Munnichs No Comments
White Oak Legacy Foundation (W.O.L.F.) Denim 101 Classes The White Oak Legacy Foundation (W.O.L.F.) based in Greensboro NC, is dedicated...  Read More
Reading time: 1 min
calik denim
Inspiration

The Key Features Of The Evolution Of Blue Jeans

by Wouter Munnichs No Comments
150+ Years Of Jeans Usage Since jeans is born we have seen many key features and changes over time in...  Read More
Reading time: 5 min
denim school
Inspiration

5 Reasons Why To Buy Rigid (Unwashed) Jeans

by Wouter Munnichs No Comments
Rigid Jeans Are The Starting Point Nowadays, with so many different choices within the jeans segment, it’s sometimes difficult to...  Read More
Reading time: 4 min
fein und ripp
Inspiration, Shops

A Look Inside Retailer Fein Und Ripp In Berlin, Germany

by Wouter Munnichs No Comments
The Fein Und Ripp Store The Fein und Ripp store in Berlin is a great retail destination for everyone that...  Read More
Reading time: 1 min
cee are dee
Inspiration, Video

Video Review Of ’10 Commandments Of Denim’ By Cee Are Dee

by Wouter Munnichs No Comments
The 10 Commandments Of Denim Video Remember I recently published the '10 Commandments of Denim'? I now collaborated with Matthew...  Read More
Reading time: 1 min
denim education
Denim Training, Inspiration

5 Reasons To Wear Denim Each And Every Day!

by Wouter Munnichs No Comments
Reasons To Wear Denim Denim is the most popular fabric to wear by people. Whether it's a jeans or a...  Read More
Reading time: 2 min
levi's 501 celebration
Inspiration

Interview About Levi’s 501 For Dutch Radio Station

by Wouter Munnichs No Comments
Interview About Levi's Yesterday evening I was asked to do an interview for the Dutch radio NOS program called ‘Met het Oog...  Read More
Reading time: 1 min
denim days
Events, Inspiration

Recap Of Another Successful Edition Of Denim Days

by Wouter Munnichs No Comments
A New Denim Days - The Market Edition Two weeks ago there was another edition of 'The Market Edition' by...  Read More
Reading time: 1 min
orta
Brands, Inspiration

ORTA Celebrates 70th Anniversary With The Launch Of ORTANOW Collection

by Wouter Munnichs No Comments
The ORTANOW Collection By ORTA ORTANOW is the latest collection from ORTA which embodies 70 years of rich denim history...  Read More
Reading time: 2 min
naveena
Brands, Events, Fairs

Naveena Denim Mills Presents A Holistic Collection Of Technologies At Kingpins Amsterdam

by Wouter Munnichs No Comments
Naveena Denim Mills At Kingpins Show In Amsterdam Committed to sustainable innovation, Naveena Denim Mills showcases a holistic collection of...  Read More
Reading time: 2 min
lee 100-J westerner
Brands, History, Jackets

The History Of The Lee 100-J Westerner Jacket

by Wouter Munnichs No Comments
A 1960s Version Of The Lee 100-J Westerner Jacket An original example of the legendary Lee 100-J Westerner jacket from...  Read More
Reading time: 4 min
bluesign
Events, Fairs, Inspiration

bluesign® Will Participate For The First Time At The Kingpins Show In Amsterdam

by Wouter Munnichs No Comments
bluesign® Offers The Best-in-Class Suite Of Sustainable Services, Also In Denim The Swiss bluesign® company will participate for the first...  Read More
Reading time: 2 min
orta
Brands, Inspiration

ORTA Collaborates With Nature Coatings To Introduce A Bluesky Solution To Colors & Coatings

by Wouter Munnichs No Comments
Orta Creates The Most Climate Justice And Social Justice Denim Ever ORTA advances its Bluesky mission of creating the most...  Read More
Reading time: 2 min
denim training
Denim Training, Inspiration

The 10 Key Features On A Pair Of Jeans

by Wouter Munnichs No Comments
The 10 Key Jeans Details There are many variations made on the classic five-pocket jeans over the years. While the...  Read More
Reading time: 4 min
140Fahrenheit
Inspiration

140Fahrenheit: A Brand-New Denim Finishing House In Germany

by Sina Steidinger No Comments
Even the average jeans customer knows already that denim belongs to the bad guys concerning sustainable issues. Our industry consumes...  Read More
Reading time: 6 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

The History Of The Original Vintage Levi’s 506XX Jacket

The History Of The Original Vintage Levi’s 506XX Jacket

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