A Brave New World Of Denim
From closing the loop to incorporating biopolymer-based denim, there’s a brave new world of denim by Turkish denim mill Orta. With the new collection, they make you ready for the bold return of denim. The Scenic Route Collection embodies a spectrum of style, emotions, and eco-modern technology for every performance imaginable.
Freedom With The Emotional And Physical Durability
The sense of freedom with the emotional and physical durability of a great pair of jeans is captured in every family of the Scenic Route Collection. Every fabric is consciously crafted. ORTA shares its handprint and traces the trip its fibers take, whether it’s coming from the hemp farms or its local waste cotton recycling partners, so you can see the origins and route of your ORTA denim.
The Ultimate Ode To Iconic Fabrics
Blu Narratives captures the yearn for nostalgia with a modern-vintage character and ultimate eco-engineering. The fabrics and their names are inspired by cult classic cinema directors and their films that influenced the denim-clad subcultures and contemporary fashion of the time. Blu Narratives is the ultimate ode to iconic fabrics reconstructed with eco-modernity that just get better with age.
A New Future And A New World Order
ORTA’s Newtopia group changes your perspective in a landscape of unexpected directions, returning us to mother Earth for solace and inspiration. It embraces a new future and a new world order, with fabric names that echo the Star Wars philosophy of peace, wisdom, and coming together for the greater good. Constructed with a new balance of indoor and outdoor worlds, Newtopia is a contrast of tough and durable ‘keepers’ that are super soft to touch.
The Rey family of Zero-Max®, zero virgin cotton with maximum shape retention reinvents denim origins with a technological revolution of TENCEL™, TENCEL Modal, pre-consumer recycled cotton, and post-consumer recycled polyester mix. Fierce color fastness is core to the Jedi and Yoda groups, reminding us of the force of nature. ORTA’s ‘Stay Colors’ keep their intensity yet are kind to the environment, with no color fading, less washing required, and dynamic color depth retention. Stellar comfort constructions and loftiness also prevail in Obi-Wan, Padme, Anakin, and Han in a cocoon of luxury with eco-tech comfort of cashmere coziness, while Luke and Leia with eco-smart mixed weaves, amplify everyday comfort and functionality with superlative retro cool styles.
A New Spirit Of Rebellion
The bold return of denim has a new spirit of rebellion, and it isn’t punk. It’s consciousness. There’s a cross-industry movement towards more bio-based solutions to meet today’s eco-modern demands. ORTA has been at the forefront of this with its BioAwake family that delivers conscious choices for natural color and fiber alternatives for denim. Its world-leading Vegan Denim group features Earth-derived colors such as sand, forest, clay, and henna reflect and protect the beauty and fragility of our natural environment. And their handprint is in their EarthColors® by Archroma. ORTA’s henna producer, AMA Herbal, harvests the leaves twice a year, which has no negative impact on their development and enhances sustainable farming.
BioAwake also introduces Rebirth, made with a ground-breaking compostable PLA (Poly Lactic Acid) biopolymer derived from grain (mainly corn) and other plants containing sugar, cane, and starch. BioAwake is a feat of eco-conscious beauty: Recollected and repurposed blend of net-positive fibers and Earthborn colors that are either harvested for positive biodiversity or bio-designed from food-grade waste.
The Orta X Ezratuba Collaboration
The physical and emotional durability of ORTA’s consciously constructed fabrics also looks to the future of brave new denim possibilities. With that vision, ORTA x Ezratuba collaborated for the Graphene Denim. Graphene is the new ”wonder material” that conducts electricity, thermo-regulate, and fights bacteria. Derived from carbon, it is one of the strongest, thinnest, and most flexible materials in the textile industry. ORTA Graphene Denim is 99% efficient in providing active protection against viruses and bacteria.
The Next Generation Of Denim Performance
From nostalgia with a modern edge to earth-derived conscious colors to new dimensions in recycled and repurposed closed-loop blends to the next generation of denim performance, ORTA’s Scenic Route Collection is a testament to the emotional and physical longevity of denim.