denim school


1) Buy only a pair of jeans that you actually are going to wear! Do not stack jeans in your closet.

2) If you don’t wear a pair of jeans anymore, give it to a friend so he or she can wear it.

3) Upcycle a pair of jeans that you haven’t worn for a long time by adding patches and embroideries on it. DIY it is!

4) Buy jeans that you can wear day in and day out for a long time, so quality-made jeans.

5) Don’t buy jeans that don’t fit your body type. Skilled store staff can inform you of the best denim fits that suit your body.

6) If you’re in doubt about what to wear, wear denim. In fact, denim is always a good idea, no matter what your mood is.

7) Wear your jeans as much as possible, as you know, the older the more beautiful your jeans will fade and look in the end.

8) Wash your jeans when they’re dirty, this will extend it’s lifetime. And also the relationship with your partner ; )

9) Denim on denim, so double-denim, is never out of style and always a ready-to-go outfit!

10) Denim is ageless, so you’re never too old to wear denim!


Learn More About Denim!


In case you want to learn more about denim, this to train yourself, store or brand staff, send me an e-mail to: wouter@long-john.nl to discuss the opportunities how we can achieve this. I’m happy to learn you more about denim!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.