The 10 Favorites By…

jason denham 

  • What is your favorite pair of jeans?

I’m currently wearing / rotating 3 X jeans (1) virgin DENHAM x Grivec Bros (2) a DENHAM made in Japan summer washed out and (3) an Ecru FREE MOVE DENHAM. The perfect seasonal jean.

  • What is your favorite music record?

Depends on my mood. This week its Lazy by David Byrne.

  • What is your favorite footwear brand?

NIKE. They have the best icons, innovations and collabs.

  • What is your favorite denim design?

Is that a trick question?, it goes with out saying…the timeless 5 pocket jean!

  • What is your favorite holiday destination?

Ibiza, it’s a short flight to paradise and it’s the perfect switch off.

  • What is your favorite meal?

Dinner with friends, flowing wine, and feet in the sand.

  • What is your favorite denim jacket?

My take on the Type 2, it’s called Norton, it’s made in Italy in Candiani selvedge and it drops next month.

  • What is your favorite achievement?

Probably building the DENHAM brand in the Japanese market. We have incredible stores and an amazing team led by Aki Negishi san, we have grown together, learned together and shared the success together.

  • What is your favorite (denim) book?

Our first book ‘DENHAM 5 years in the making’, is a piece of Art meets obsessive brand building.

  • What is your favorite quote?


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.