levis longjohn

From The Archives Series

Last April, Tracey Panek, the historian of Levi’s, released the first episode of the new series ‘From the Levi’s Archives’. The archives in San Francisco hold over 135,000 historical items of Levi’s as garments, catalogs, advertisements, and artifacts from all over the world. This first episode was called Step into the Levi’s archives. In case you have missed it, watch it here.


The Second Episode

Now, the second episode is published, called ‘Built to last’. This episode is focused on the quality and the strength of the Levi’s garments as they were made to last, for gold miners in the first place. Tracey Panek is sharing many historical facts in the video like that each jean was delivered with the guaranteed ticket, so when you jeans ripped you would get a new pair. And, she highlights also that each pair of jeans were colored blue so dirt from the workers wasn’t visible in the first place.

levis archives

Unique Denim Stories

In this new episode, Tracey Panek is sharing some unique stories that are linked to the strength of Levi’s garments. One of them is about a construction worker from the Detroit area whose life was saved by wearing a Levi’s shirt when he was falling during his work.

Another story is about a couple that found a pair of Levi’s 201, which date back to 1898 – 1899, that was found by them in a mine shaft near Dawson City. The fact that the jeans still look great shows the strongness of it.

The video is closing with the tale of a long-loved pair of 1960’s patchwork pants that capture the summer of love for an artist and illustrator.

levis archives

levis archives

The New Video

Watch the new video ‘From the Levi’s Archives’ here;


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.