dawson longjohn

Making Pairs Of Selvedge Jeans

‘Cloth To Clobber’ is a film by award-winning photographer Kenny McCracken, following Dawson Denim in the process of making a pair of their British-made Japanese selvedge jeans. In this film, you will see each step that is needed for one single pair. The outcome is a meditative denim film that shows exactly each machine that Dawson Denim couple Kelly Dawson and Scott Ogden are using in their workshop in Hove, the South Coast of England.

Dawson Denim began in 2012 with a desire to create a collection of British-made selvedge workwear employing traditional techniques of manufacture with unique and considered design. In short, to make clothes that they dreamed of owning themselves that will age better with time.

dawson denim

dawson denim

An Insight In The Slow Production Process

The film shows perfectly the slow production process of Dawson Denim. Each step will be highlighted, from designing, marking, cutting, ironing, sewing, to branding their leather back patches on each jeans. For each sewing step, they use a different machine. Their impressive line-up, their machine team, can be seen in this film. It goes from a Juki single needle stitch machine to original 1950s Union Special chain stitch and overlock machines, to Reece 101 buttonhole machine, to Singer’s, Brother’s, and Pfaff’s. An impressive machine family that is operated by skilled craftspeople, Kelly and Scott.

Watch the film to understand the beauty of making a pair of Dawson Denim here;


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.