Komrads ICNS

The Story Of Komrads

The story of the Komrads ICNS goes way back. First, the sneaker was made around the fifties in the Sovjet Union in response to the American basketball trainer, the classic Converse All-Stars. The Komrads ICNS symbolized the β€˜comrade of the people’. In the 1980s and 1990s, they also dominated the streets and many rock festivals.

Komrads ICNS

Komrads ICNS

The Comeback Of Komrads

Their trademark model was an answer to the Western shoe revolution. However, production was unfortunately discontinued in 2009, so the story stopped for a while. Until 2015 when guys from Belgium reborn the brand to continue the legacy of the iconic canvas soviet sneaker, but in a modern and urban way.

Komrads ICNS

Komrads ICNS

The Authentic Spartak Style

Nowadays Komrads switched to a full sustainable canvas sneaker in their ICNS collection, without changing the classic silhouette. They moved their production from Slovakia to Portugal to remain their quality, but to focus on the sustainable production process.

One of the ICNS collections is the Spartak style, available for men and women. It’s available in several funky colors, but also in classic white/ecru and black with white. They even produced a high-top model, all known as ICNS 2.0. The sole is made of 100% recycled rubber, the fabric is 100% recycled cotton and PET bottles, as well as the laces. There’re no more metal rings and the insole is removable and made of recycled carbon (Arnetech insole).

Komrads ICNS

Komrads ICNS

Designed In Belgium, Produced In Portugal

The classic sneaker has the same look as before but is better, and more eco-friendly produced than before. The collections are designed in Belgium, but as said, produced in Portugal.

Komrads ICNS

Komrads ICNS

Komrads ICNS

https://komrads.world

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.