Fernando García de la Calera from Spain is the founder of The Concrete brand. Fernando started his brand in 2007. As a fanatic skateboarder he used to skateboard a lot and called their skate spot The Concrete, that explains the origin of his brand name. In the beginnig he created designs for skateboards and t-shirts, but soon changed to urban clothing based on elegance, comfort and durability. Fernando is running The Concrete brand from his tailor shop in Madrid – Spain. The core of the brand, and also the specialty of Fernando, is working with the denim fabric. Meet Fernando García de la Calera and his craftsmanship.


 Fernando García de la Calera

One of my personal The Concrete favorites are the The Concrete x Valtoron denim ride jackets. The jackets are made of high quality denim fabrics and perfect for your motorcycle trips.

The Concrete x Valtoron denim ride jacket #1

  • Made of 13.5oz selvage fabric from the Italian Candiani mill.
  • The sleeves have silk lining inside that makes it light and perfect for Spring rides.
  • The jacket has a tough YKK zipper and denim detail cover to prevent scratches on the tank.
  • The buttons are made in artisan foundation, being a representation of the meticulous work of Transformaciones Valtoron brand.
  • The work of folds in the side of the inner jacket is reinforced with elastic fabric, so the jacket is slim but have mobility during driving.
  • Three exterior pockets with zipper, one inside and an adjustable cuff zipper.

The Concrete x Valtoron denim ride jacket






the-concrete-long-john-blog-denim-jeans-biker-bikers-jacket-jack-blue-2016-handmade-denimheads-motorcycles-motorcycle-6 the-concrete-long-john-blog-denim-jeans-biker-bikers-jacket-jack-blue-2016-handmade-denimheads-motorcycles-motorcycle-5 the-concrete-long-john-blog-denim-jeans-biker-bikers-jacket-jack-blue-2016-handmade-denimheads-motorcycles-motorcycle-4

The Concrete x Valtoron denim ride jacket #2

  • Made of 13.5oz selvage fabric from the Italian Candiani mill.
  • Inside made of quilted silk lining polyester foam which gives strength and make it warm enough for winter.
  • The jacket has a tough YKK zipper closure and a tape to cut the wind in your chest.
  • The buttons are made in artisan foundation, being a representation of the meticulous work of the Transformations Valtorón brand.
  • Two outside pockets and one inside.
  • Handmade wooden buttons.
  • Detachable collar Spanish Merino wool.
  • Adjustable sleeve closure.







Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.