Sustainability is a growing topic nowadays in the clothing industry, also in the denim industry. It’s all about making denim less damaging to the environment and better for the people who work in the farms, factories and laundries. What are the options and how to do this? Below some options by Andrew Olah (Founder, Kingpins fabric show), Miles Johnson (Creative Director, Patagonia), Mattia Donadi (VP of Production, R13 Studio), Alberto Candiani (Global Manager, Candiani Denim).

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.