Mr Porter made a video about The Denim Lab from Levi’s Jeans in San Francisco. They visited the jean master Mr Jonathan Cheung, senior vice president of design at the 162 year old U.S.A. brand. In the denim lab the latest Levi’s creation was born, the re-make of the classic 501 called the 501 CT. CT stands for Customized Tapered, and that is what the new fit does, it has the authentic old school 501 block and tapered narrow legs. Check out in the video the ultimate denim experience lab. It’s a true small denim heaven factory for every denim designer. Thanks Mr Porter (www.mrporter.com) for giving us an insight in the laboratory of the worlds oldest denim brand. Enjoy!

www.levis.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.