diesel jeans

The New Campaign For Fall Winter 2022

Diesel launched their Larger Than Life campaign for Fall Winter 2022. With this campaign, the Italian denim brand brings a world of Diesel-clad giants to a metropolitan setting where models become large billboard cut-outs.

diesel jeans

diesel jeans

Models Wearing The New Collection As Billboard Cut-Outs

The new Diesel campaign highlights their new seasonal collection with models wearing the styles with the skyline of an urban landscape, rivaling the scale of the jutting architectural towers. The models’ poses exemplify Diesel’s iconic attitude of optimism, rebellion, sexy and playful irreverence with unapologetic confidence.

The campaign is photographed by Johnny Dufort with art direction by Chris Simmonds and creative direction by Glenn Martens. The Larger Than Life campaign creates a bold juxtaposition between the imposing dimension and structure of city skyscrapers and Diesel’s audacious human element.

diesel jeans

diesel jeans

About The New Diesel Collection For Fall Winter 2022

With this new Diesel campaign, the creative director of the brand, Glenn Martens, shows the vision of the brand; denim, experimentation, rebellion, and play. Diesel’s seminal signage is applied on stencil printed responsibly sourced wool big logo knits and reversible puffers, while the runway show Diesel D ring returns in pop audacious metallic dresses, cut-out tops, belts, and shoes.

Denim goes postmodern in fluid trompe l’oeil denim print in skirts, bags, trousers, and shirts, some of them in a mixed material mélange with real denim. Pure denim pieces are layered with extra texture through look-twice frayed hems at the pocket or waist, or flexible linked inserts in washed red or white. Upcycled jersey is bonded to denim to create artisanal Peel Off pieces as if fly-posters have been stripped off a wall.

diesel jeans

diesel jeans

The Campaign Video

For the launch of Diesel’s new campaign they made a video too, check it out here;

www.diesel.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.