Levi’s started to make the first pair of jeans as a brand in 1873. The most iconic and popular fit is the 501. Almost every 10 year Levi’s change the 501 a little bit to make it more commercial for that time. See below the time table of the classic jeans.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.