Educational And Inspirational Videos

The Blue Lenz by Tencel YouTube channel is a library of videos that features educational and inspirational videos. Since the launch, their channel is a huge success with more than 300 videos so far. They highlight community creators including mills, consultants, and industry insiders who contribute to making this channel a go-to resource for denim.

blue lenz tencel

The First Edition Of The Denim Video Awards

Now, after 1,5 years since the launch, Tencel is organizing the first edition of the Blue Lenz Denim Video Awards. This first edition will be hosted during the next upcoming Bluezone trade show in Munich on the 31st of August and the 1st of September.

The awards cover eight categories. The categories are;

  • Best Overall
  • Best Educational Video/ Series
  • Best Denim Design/ Collection
  • Best Sustainability – Connection to SDG
  • Best Host / Webinar series
  • Best Art Direction
  • Best Animation
  • Honorable Mention

In addition to bragging rights, the winners will receive a certificate, and they will be featured during an awards presentation at Bluezone in Munich, Germany.

blue lenz tencel

blue lenz tencel

blue lenz tencel

The Panel Of The First Edition

For this first edition of The Blue Lenz Denim Video Awards they have enlisted a panel of seven judges who hail from around the globe to pick and choose the cream of the crop:

  • Margherita Verlicchi, Menabo – Italy
  • Michelle Branch, Markt & Twigs – United States
  • Wouter Munnichs, Long John Denim – The Netherlands
  • Neha Celly, Nece Gene – India
  • Erin Barajas, Interesting Monsters – United States
  • Panos Sofianos, Bluezone – Germany, and Greece
  • Kelly Harrington, Trademark Blue – United Kingdom


Tricia Carey – Director Of Global Business At Lenzing Group About The Video Awards

“Over the past several years, we have seen increasing use of video to explain denim design, history, environmental and social impact,” said Lenzing’s Tricia Carey. “With the pandemic, videos became a way to connect globally as we have had limited in-person meetings. With this in mind, we believe the denim industry needs to celebrate the incredible creativity, people, and concepts. This led to the start of our Blue Lenz YouTube channel several years ago and now to the first denim video awards to showcase the best video storytelling of the global denim community.“

Announcement Of The Winners

The winners of the first edition of the Blue Lenz Denim Video Awards will be announced at Bluezone on August the 31st at 3 pm CET during a live ceremony. And, they will also be sharing a video of the presentation on our Carved in Blue Instagram.

To get you in the mood, below are some clips of the nominees, but the full list can be seen here at Lenzing.


Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.