This weekend I got a nice denim from Ben Fokkema who is the founder of the new denim brand ‘Amsterdenim’. The denim received a special treatment, a tanning washing done by hand. Back in the days they did the same with sailing sails to make them more durable. They dipped the sails in a heated big bucket with water and crunched bark from an oak-tree. The sails got a brown tan, this procedure we call tanning. Profession wise it’s a tannery. Normally a cotton sail would last 1.5 year and a tanned sail will last 20 years. As you probably know the first dungaree was made from sail or tent canvas. This is the connection with the past. Amsterdenim was the first with the tanned denim. This jean got a nice natural brown finishing.

Many thanks Ben for this great addition in my private collection and good luck with the sales, Cheers!

http://amsterdenim.net

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.