One of the historical moments in the denim industry is the formation of the Genius Group in Italy. The Genius Group started in 1982 as a think tank from several upcoming designers which were the founders from brands as: Diesel, Replay, Goldie, Ten Big Boys, Muscle Bo Bo Kaminsky, etc. In total there were 14 brands who joined the Genius Group. The idea of the Genius Group was that they could share they knowledge about product development, marketing and sales supprt to help eachother to grow with their brand. The initiator of the Genius Group was Adriano Goldschmied. Adriano Goldschied is known as ‘The Godfather of Denim’. He’s like a father figure for the denim industry. The picture from the Genius Group is legend and a true milestone in the denim industry. Below the famous picture, cutted in three pieces, the original one is one long picture.

In the middle picture you see Adriano Goldschmied sitting front row with the beard. Next to him is Renzo Rosso (owner of Diesel Jeans).

the genius group longjohnblog long john adriano goldschmied diesel replay goldie 1982 jeans denim italy (1)

the genius group longjohnblog long john adriano goldschmied diesel replay goldie 1982 jeans denim italy (3)

the genius group longjohnblog long john adriano goldschmied diesel replay goldie 1982 jeans denim italy (2)

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.