The Great Frog made its name catering to a niche clientele of rockers, bikers and those on the edge of the mainstream. Started in 1972, the company was a refreshing change from the 60′s revolution prevailing in London. The city was ready for a new era and original rock and roll jewellery was born. The Great Frog has designed bespoke pieces for many international names from the fashion and music industries, including rock legends Metallica, Iron Maiden, Motorhead, Slash and Aerosmith. Other wearers of the brand and a part of its heritage, include Johnny Depp, Kate Moss, Alice Dellal, Lady Gaga and Oasis. Every ring is still handmade in London.

 www.thegreatfroglondon.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.