edwin

The Edwin Jeans Story

One of the most remarkable denim brands in the industry is Edwin jeans. Edwin jeans is started in Japan and became a big major player in the denim industry. Known of their historical developments as ‘stone washing’ and ‘rainbow selvage’ denim fabric. Nowadays its a very respected denim brand worldwide by the true denimheads. Below a timeline with their most iconic milestones!

edwin jeans

The Timeline

1947 – The Edwin brand is established in Japan by Mr. Tsunemi. With a strong passion for denim, Mr. Tsunemi is inspired to import them directly from the United States as no denim is manufactured in Japan.

1951 – Domestically manufactured denim is available for the first time in Japan. This product is expensive and of inferior quality compared to its American counterparts.

1961Mr. Tsunemi crafts the first pair of Edwin denim jeans.

1963Edwin produces the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.

1970’sEdwin become the first company in the world to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.

1980’sEdwin invent ‘stone washing’, revolutionising the entire denim industry. A pivotal moment in the evolution of denim manufacturing, influencing, every denim company in existence today.

2003Edwin Europe is founded to develop exclusive product for the European market and bring a selection of Japanese items to a new audience.

1990’sEdwin create the ‘new vintage’ denim concept, encompassing the subtle beauty of hand replicating vintage washes from archive references, pre-dating 1947.

TodayEdwin is a forward-thinking denim brand with Japanese roots, priding itself on continual progression in design and fit, utilising exclusive fabrics and fabrication, whilst maintaining a countercultural outlook and contemporary vision.

https://edwin-europe.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.