Great project by James Veenhoff! The House of Denim Project is an initiative to set up a platform for Craftsmanship & Sustainability for denim in Amsterdam.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.