kings of indigo

Denim Meets Unique Technology

Kings of Indigo teamed up with LABFRESH to develop one of their most sustainable denim shirts ever made. The outcome of this partnership are two limited-edition denim shirts that combine the unique LABFRESH technology and is stain-, odor repellent, sweat blocking, crinkle-free, and 100% organic cotton. This means that you don’t need to wash it after one wear day.

kings of indigo labfresh

kings of indigo labfresh

About The Collaboration

The Kings of Indigo x LABFRESH denim shirts highlight the importance of washing and buying less. Kings of Indigo aims to use as less possible water in the production process, while the approach of LABFRESH is to develop styles that can be worn for days without washing and still being fresh.

Home laundering accounts for ⅔ of the environmental impact of clothing. In collaboration with LABFRESH, Kings Of Indigo introduces these denim shirts that are stain, smell, and crinkle-free. The LABFRESH FreshCore™ Technology is a special finish that works like a protective shield, it keeps clothing fresh for longer so you don’t have to wash it as much.

Both brand values made this collaboration a natural step to partner together on two unique denim styles that you rarely have to wash and can keep for a lifetime.

kings of indigo labfresh

kings of indigo labfresh

kings of indigo labfresh

kings of indigo labfresh

The Collaboration Denim Shirts

The collaboration styles, a classic denim shirt, and denim-worker jacket are made from organic cotton and feature a relaxed fit, a chest pocket, recycled polyester labels (made from post-consumer plastic bottles), and fully biodegradable Corozo buttons, made from a tropical palm that grows mainly in Central America. The buttons are tied with organic fibers so they have outstanding scratch resistance and high durability.

kings of indigo labfresh

kings of indigo labfresh

kings of indigo labfresh

kings of indigo labfresh

Promotion Video

To promote this exciting collaboration between Kings of Indigo and LABFRESH they created a short video where they share the story about this partnership and more insight info about this denim milestone.

www.kingsofindigo.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.