blue blanket longjohn

The New Look Book

The Italian denim brand Blue Blanket released their new Fall Winter 2022 – ’23 look book. As always the new styles combine the American and Japanese heritage with Italian craftsmanship.

blue blanket

blue blanket

blue blanket

The New Collection

The Blue Blanket collection offers diversity in styles that range from several jeans styles that go from classic 1940s inspired to gold miner jeans. Jeans that are made with Japanese selvedge fabrics, some styles are single stitched to refer to the authentic miner pants too. But, there’re also classic fits included that can be worn by everyone, day in day out.

The tops collections is diverse too with a wide range as it comes to sweaters, jackets, shirts, waistcoats, pants, and some fine accessories. Everything a man needs in his wardrobe.

blue blanket

blue blanket

blue blanket

blue blanket

Sustainable Approach Of The Brand

All the Blue Blanket products are environmentally sustainable by nature as they always use 100% cotton fabrics., copper steel or steel accessories, and labels in leather or jacquard cotton. Each item is sewn with cotton thread, and the indigo they use is 100% pure vegetal. Next to that, all their jeans are unwashed so without any washing treatment, except the special collaboration Western shirt that is made with Fortela.

blue blanket

blue blanket

blue blanket

blue blanket

The Reborn Project

The Reborn project by the brand came alive as they want to secure that their jeans are worn forever and ever. So, to give their jeans a second life when someone isn’t wearing them anymore they offer these worn-in pairs on their site too.

blue blanket

blue blanket

blue blanket

New Website

To celebrate the new look book, Blue Blanket launched their brand new website where you can learn and see more about them. You can explore their event activities, see their impressive retailers list, read more about the founder of the Blue Blanket brand, Antonio di Battista, and shop of course the latest collection.

blue blanket

blue blanket

blue blanket

blue blanket

blue blanket

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.