The New C.P. Company Campaign
C.P. Company just released its Spring Summer 2023 campaign. With the release of this new campaign, the brand continues the project developed for its 50th anniversary. For the new campaign, they used four different inspiring people, all with different backgrounds, for whom wearing, buying, selling, and studying C.P. Company has intersected with experiences of cultural interest. For this new campaign, C.P. Company worked together with photographer Neil Bedford.
The Four Inspiring Talents Of The C.P. Company Campaign
The four talents in the new C.P. Company campaign interpret seasonal looks with their personal style, representing the brand’s unique ability to use the materiality of clothing, to interact with social ferment and innovation. Everyone’s experiences, stories, and visions reflect and intertwine in the brand’s clothes and accessories.
Diego and his son Leo
The first talent is Diego and his five-year-old son Leo from Milan, Italy. Diego’s personal aesthetic combines influences from the US East coast skate style from the 1990s, cities like Philadelphia and New York, with the English skate scene. His attention to stylistic research led him to collect not only clothes related to skateboarding but also trainers, military surplus, vintage workwear, and sportswear.
For this new C.P. Company campaign, Diego is wearing a workwear-inspired Ba-Tic Light jacket along with his own camouflage cargo pants and technical skate shoes. The C.P. Company fabric takes its name from the traditional batik process where multi-colored designs are created by using wax as a resist to multiple color over-dyeing. Diego is obsessed with functionality and details, appreciating the spacious pockets on the short jacket and the foldable fabric which offers extra protection.
The second person is Gabriek Moses, a photographer, and videomaker from the South of London. Gabriel possesses a unique photographic eye which gained him attention early on in his professional career. In 2020, Moses became the youngest photographer ever to have shot a Dazed magazine cover, and he was just 18 when he was offered his first directing role by Nike.
For the C.P. Company campaign, Gabriel chose to wear a 50-Fili Tr-P jacket with a concealable hood. The jacket is crafted with a military-inspired fabric, completed with a polyurethane coating which makes it iridescent and ideal for hard-wearing outerwear. It is mixed with Kan-D the proprietary monofilament flattened nylon, translucent and transparent. It’s a short and versatile jacket, with plenty of functional pockets.
The third person is Sofia Pace, a model, and consultant from New York, US. Sofia was born and raised in downtown Manhattan and still finds the city irresistible: “The most inspirational part about living here is energy. There is culture everywhere you turn. From the galleries to the subway station, NYC is a canvas that encourages people to express themselves.”
For the C.P. Company campaign, Sofia opted for a Kan-D jacket with a detachable hood. The jacket is crafted using flattened monofilament nylon yarn, which makes it reflective and transparent. The garment perfectly fits Sofia’s personal style. “I love the Kan-D jackets because the texture of the fabric is unique and different compared to other jackets I own. I enjoy incorporating men’s jackets into my everyday style, as I love a baggier fit.”
The last, but certainly not least, of the four people is Louison Bahurel, a graphic designer from Marseille, France. Louison is born in Toulouse in 1997 and emerged in the creative scene in Marseille since moving there. “It’s a uniquely diverse environment offering me a rich plurality of inspiration: The beauty of the sea and the mountains, but also the aesthetics and energy of its urban areas.I”
In his choice of jacket for the C.P. Company campaign, Louison was guided by the versatility of the Metropolis Series, picking the Gore-Tex 3L Infinium Belted Coat to wear. “As soon as I put it on, I felt comfortable and confident in my movements. There were also plenty of pockets to store my personal gear, like keys, wallet, camera, marker as well as my bike gear!”
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