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The Diesel Quality Foods Worlds

With the new Fall-Winter ’21 campaign video, Diesel takes you to their Diesel Quality Foods world. A supermarket that is physically over-saturated with choices. In the typical Diesel styled video, they show a visual store with the only viable options for the viewer’s day-to-day essentials where all the products are Diesel made.

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Everything Is Diesel Branded

In the Diesel branded supermarket you’re surrounded by colorful sundries, mock pricetag promotions, and an overarching vignette of familiar, universal consumerism. While the aisles overflow with pedestrian products such as laundry detergent, canned soup, and sliced bread, there’s an ironic twist: everything in this supermarket is Diesel branded.

The video brings teases the watchers, and is also on point as it comes to the conversations about the nature of the mass consumer culture. It brings also back memories as the video campaign has the look and feel of their typical nineties commercials.

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Watch The Video

Welcome to Diesel Quality Foods, the one-stop-shopping destination for conspicuous consumers only. Watch the video here;

www.diesel.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.