The Diesel Quality Foods Worlds
With the new Fall-Winter ’21 campaign video, Diesel takes you to their Diesel Quality Foods world. A supermarket that is physically over-saturated with choices. In the typical Diesel styled video, they show a visual store with the only viable options for the viewer’s day-to-day essentials where all the products are Diesel made.
Everything Is Diesel Branded
In the Diesel branded supermarket you’re surrounded by colorful sundries, mock pricetag promotions, and an overarching vignette of familiar, universal consumerism. While the aisles overflow with pedestrian products such as laundry detergent, canned soup, and sliced bread, there’s an ironic twist: everything in this supermarket is Diesel branded.
The video brings teases the watchers, and is also on point as it comes to the conversations about the nature of the mass consumer culture. It brings also back memories as the video campaign has the look and feel of their typical nineties commercials.
Watch The Video
Welcome to Diesel Quality Foods, the one-stop-shopping destination for conspicuous consumers only. Watch the video here;