diesel jeans

For Responsible Living

Diesel Library is the new sustainable initiative by the brand and its creative director Glenn Martens. The new ‘For Responsible Living’ is a new chapter for the Italian denim company.

diesel library

Genderless And Timeless Design Approach For Spring/Summer 2022

The new Diesel Library collection will be a genderless design approach that will be unveiled for Spring/Summer 2022. The Library will offer a wide range of evergreen and longer-lasting denim items including trousers, jackets, tops, skirts, and more. The idea is to keep these items in the collection with 50% of the overall denim collection having a permanent shelf life.

The idea of Diesel Library is to focus on new production techniques to create desirable, durable, and quality-made garments. It will be a total look collection that will outlive trends and last for years, so not focused on the latest trends. All the items will be made using fibers, washes, and treatments that have been selected based on efficient and responsible resource uses.

Think about low-impact materials such as organic and recycled fibers. As it comes to treatments, innovative methods are used to reduce water and chemicals. And, the leather patches will be chromo-free tanned, labels will be made with recycled materials, and metal buttons have no-galvanized treatments.

In each garment, there will be a QR code added so you can track exactly all the specific features of it. This sort of digital passport will give a transparent insight for their customers.

diesel library

Sneak Peak Of The Collection

The first sneak peek can be seen during the Milan Fashion Week in June 2021. This will be Glenn Marten’s premiere show. From November this year the collection will be available in selected multi-brand stores next to the Diesel brand stores, on- and offline.

Image Made With Over 3,000 Pairs Of Dead Stock Diesel Jeans

This image is made with over 3,000 pairs of deadstock pairs of Diesel Jeans. Over the past months, the brand collected denim trousers, unused fabric, and miscellaneous denim articles from across the globe. They’ve recovered everything from window installations to scraps and products from old collections to upcycled garments. The founder of the Diesel brand, Renzo Rosso, is proudly sitting in the Diesel Library piece of denim art.

diesel library

www.diesel.com

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.