The 45th Look Book By Eric Kvatek
The new Kapital look book for the Kountry collection is just released. As always, the lookbook is shot by photographer Eric Kvatek. It’s his 45th project for Kapital already, and again, he created a typical Kapital feeling to showcase the new collection.
All One Of A Kind Designs
Kapital Kountry is a line by Kiro Hirata that takes their standard jeans and seasonal designs and reworks them, destroys them, and rebuilds them into unique styles. All one-of-a-kind designs that have been established for nearly ten years as their collection. The Kountry team exists separate from the regular design staff who are creating the items in a nearly secret and guarded location in Okayama, Japan.
The Concept Of The Shoot
The Kapital Kountry shoot is a chance to experiment, push boundaries, take risks and otherwise play with ideas for Eric Kvatek. While the overall feeling matches with the regular collections and look books, there are aspects of it that are unique to Kountry. For this shoot, Eric Kvatek produced, cast, prop styled, and shot this total project. And, as the designer of the brand Kiro Hirata, wanted something crazy, something wilder than the regular book, his idea for this shoot was themed ‘Hippie Baseball‘. While at first, it did not seem very interesting to Eric, the idea grew slowly step by step to shape the concept for the photoshoot.
One of the most challenging aspects of this shoot was that Kiro Hirata wanted two complete ball teams which require at least eighteen people. So, a big challenge for Eric, and in the end, almost the entire cast was found in and around Los Angeles by asking friends, friends of friends, and local characters from Venice Beach Skatepark, Jumbo’s Clown Room, and the vintage collector scene. In the end, he managed to create the ultimate baseball team ever seen.
A Surprising And Entertaining Outcome
Eric Kvatek always takes it as a personal challenge to keep surprising and entertaining Kiro Hirata. So while Kiro knew the general plan Eric incorporated aspects that would hopefully amuse him. There was one baseball phrase stuck in Eric’s mind ‘Clear the benches‘, so after some instructions to the players of the Kapital team, Eric initiated a full-on baseball rumble.
”It was successful enough that the police were called, but after explaining it was just a photoshoot we were left alone to carry on with our mayhem. All in all, the cast was really what made the shoot a success. The players were amazing and truly gave it their all”, says Eric.