lee jeans longjohn

The New Fall Winter Campaign

Two days ago Lee jeans launched their new Fall Winter campaign. The campaign is produced in collaboration with photographer and creative director Mark Seliger. With the campaign, they celebrate to be a true original.

lee jeans

lee jeans

lee jeans

Make The Difference And Push Boundaries

Lee has always been focused on the doers in life, the makers that make the difference and push boundaries. Dressed in the right denim outfit can serve as the foundation for a lifetime of self-expression without sacrifice. There’s no greater reward than taking the risk and showing the world what it takes to be you. Lee is here to help you make your move, find your groove, and feel your best as you continue breaking down barriers.

Lee has been part of iconic cultural moments and played a role in this country’s style narrative for generations. Inspired by the brand’s ongoing support of those who create their path, the campaign was built in collaboration with game-changers and originals.

lee jeans

lee jeans

The Collaboration

From the creative direction by Mark Seliger to the looks curated by costume designer and stylist Arianne Phillips to the title track of ‘Strut’ by Lenny Kravitz, Lee celebrates and encourages those who push boundaries through creativity, ingenuity, and hard work.

lee jeans

lee jeans

Lee Jeans About The New Campaign

Brigid Stevens, Senior Director of Marketing, Lee North America, says about the collaboration: “This campaign embraces optimism, authenticity, and tenacity – characteristics that are inherent to the Lee brand and shared with our consumers. Originality has always driven innovation and fueled creativity, and we are thrilled to collaborate with Mark and Arianne. Their abilities to capture and celebrate the unique character and personality of each cast member reflects what has always made Lee original, the stories behind those who wear them.”

www.lee.com

Read also the article ‘Highlights of the new Lee 101 collection here.

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.