The New Fall Winter Campaign
Two days ago Lee jeans launched their new Fall Winter campaign. The campaign is produced in collaboration with photographer and creative director Mark Seliger. With the campaign, they celebrate to be a true original.
Make The Difference And Push Boundaries
Lee has always been focused on the doers in life, the makers that make the difference and push boundaries. Dressed in the right denim outfit can serve as the foundation for a lifetime of self-expression without sacrifice. There’s no greater reward than taking the risk and showing the world what it takes to be you. Lee is here to help you make your move, find your groove, and feel your best as you continue breaking down barriers.
Lee has been part of iconic cultural moments and played a role in this country’s style narrative for generations. Inspired by the brand’s ongoing support of those who create their path, the campaign was built in collaboration with game-changers and originals.
From the creative direction by Mark Seliger to the looks curated by costume designer and stylist Arianne Phillips to the title track of ‘Strut’ by Lenny Kravitz, Lee celebrates and encourages those who push boundaries through creativity, ingenuity, and hard work.
Lee Jeans About The New Campaign
Brigid Stevens, Senior Director of Marketing, Lee North America, says about the collaboration: “This campaign embraces optimism, authenticity, and tenacity – characteristics that are inherent to the Lee brand and shared with our consumers. Originality has always driven innovation and fueled creativity, and we are thrilled to collaborate with Mark and Arianne. Their abilities to capture and celebrate the unique character and personality of each cast member reflects what has always made Lee original, the stories behind those who wear them.”
Read also the article ‘Highlights of the new Lee 101 collection here.