levis longjohn

Jeans Are Made To Last

With the new Levi’s commercial, they show that they’re making pairs of jeans that are made to last, so you can all waste less. A commercial that is made to make people more conscious about their buying behavior. It’s better to buy more quality goods and wear them longer than be part of the overconsuming mentality.


Consume Less, Waste Less

In the brilliant Levi’s commercial, they show in just one minute the lifetime of jeans. That a pair of jeans isn’t limited to one owner, one era, or even one lifetime. You live in your jeans, and then you pass them on to someone else to do the same if you don’t want to wear them yourself anymore. With this sustainable mindset and message of the commercial, you extend the wear of a pair of jeans, and also help to consume less, and also waste less.


The Lifetime Of A Pair Of Levi’s Jeans

The Levi’s commercial gives a nineties denim feeling and shows wearers living their life in one specific pair. What starts as a rigid Levi’s ages into a good-looking worn-in pair of vintage jeans in the end. The commercial shows wearers on the dancefloor, hiking outdoors, riding their motorcycle, skateboarding to hanging out with friends, all in the same jeans. The lifetime of a pair of jeans is perfectly captured in this commercial and hopefully opens the eyes of many to buy less, but better.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.