wrangler icons

The Icons Collection

The new Wrangler Icons collection is based on six classic styles from their archive. These styles are making a comeback for Fall Winter ’20. To celebrate these icons they made a Western-inspired campaign video.


Legendary Styles

The collection contains several legendary styles as the 124MJ jacket in several denim and green and navy corduroy versions, both for women as men. Also, the 11MWZ jeans is available in different washes and corduroy. For women, the 11WWZ slim fitted jeans is back in black and denim.



The Campaign Video

The brand developed an uplifting video to introduce the Icons collection. In the video, you will see a mysterious masked outlaw who jumps up on a bar somewhere in Nashville with his guitar. While the dancefloor is filled, the man, Orville Peck, is making a party as he’s the secret act of the night. Afterward, the party continues deep into the night. Like a true icon.


The Vibe

The vibe of the video is all about arriving on a horseback, stumble out through the back. Dive bar, dancefloor, band, buds, glitter ball, cowboy boots, corduroy, cowboy hats, and a secret act! Like a rebellious rockstar reviving their legacy on stage.


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.