wrangler icons

The Icons Collection

The new Wrangler Icons collection is based on six classic styles from their archive. These styles are making a comeback for Fall Winter ’20. To celebrate these icons they made a Western-inspired campaign video.

wrangler

Legendary Styles

The collection contains several legendary styles as the 124MJ jacket in several denim and green and navy corduroy versions, both for women as men. Also, the 11MWZ jeans is available in different washes and corduroy. For women, the 11WWZ slim fitted jeans is back in black and denim.

wrangler

wrangler

The Campaign Video

The brand developed an uplifting video to introduce the Icons collection. In the video, you will see a mysterious masked outlaw who jumps up on a bar somewhere in Nashville with his guitar. While the dancefloor is filled, the man, Orville Peck, is making a party as he’s the secret act of the night. Afterward, the party continues deep into the night. Like a true icon.

wrangler

The Vibe

The vibe of the video is all about arriving on a horseback, stumble out through the back. Dive bar, dancefloor, band, buds, glitter ball, cowboy boots, corduroy, cowboy hats, and a secret act! Like a rebellious rockstar reviving their legacy on stage.

https://eu.wrangler.com

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.