The Launch Of The General Purpose Shoe
NikeCraft teamed up with artist Tom Sachs for the launch of their General Purpose Shoe. The sneaker collaboration was launched last week but sold out in a minute. But, they already announced that it will be relaunched this August.
An American Contemporary Artist
Tom Sachs (born July 26, 1966) is an American contemporary artist who lives and works in New York City. He’s known for creative recreations of various Modern icons, such as the Knoll office furniture out of phone books and duct tape, and Le Corbusier’s 1952 Unité d’Habitation using only foam core and a glue gun. He’s also done Hello Kitty and her friends in materials ranging from foam core to bronze.
The NikeCraft products are manufactured to the exact specifications of champion athletes throughout the world. The design and construction of NikeCraft products support all the activities of your life and tell your story. These items are top-quality products that fulfill their intended purpose while remaining as hard-wearing as possible.
Tom Sachs shared with the launch of his collaboration that your sneakers should not be the most exciting thing about you. They are tools. They do their job so you can do yours. It took them 10 years to make a sneaker this simple, as simple as can be and no simpler.
The Features Of The Sneaker
The NikeCraft General Purpose Shoe features an exclusive studio colorway, durable knitted upper material (open enough to breath, tight enough to ward off a few raindrops), 3-piece molded cup sole, durable rubber outsole, soft gum rubber midsole and EVA foam core, blue nylon herringbone donning straps, debossed Nike logo in Tom Sachs’ handwriting on the heel, and a premium microfiber collar.
As said, they were gone in a minute, but within two months you still can get your hands on a pair…