The Rite Stuff Clothing Brand

The Rite Stuff is a new clothing brand. The brand is founded by Bryan Shettig and is recently launched. The Rite Stuff is making American early- and mid-century clothing reproductions. All the items are made with the highest standards in Japan by skilled workers. The brand is a kind of a tribute to the hard workers who came before us, built our countries, and on whose shoulders we now stand.

The Rite Stuff is working with John Lofgren and his wonderful staff in Japan. Every garment is made ethically, by people who are paid a living wage. Every piece you get from The Rite Stuff goes to support these skilled craftspeople and their families. Each step in this new journey is one that sustains the most skilled laborers in the field, and provides you with the best quality products being made today.

The first items from The Rite Stuff are some very nice scarves with hickory stripes and wabash print, and a chambray shirt. The items are available through some selected stores worldwide, but also through their own shop here.

Follow their updates on Instagram.

The Rite Stuff – Hickory Stripe Scarf

The Rite Stuff – Wabash Scarf

The Rite Stuff – Heracles Chambray Work Shirt

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.